음악美 빌보드 "구구단 MV, 귀여운 콘셉트와 기묘한 요소의 자연스러운 혼합"

美 빌보드 "구구단 MV, 귀여운 콘셉트와 기묘한 요소의 자연스러운 혼합"

https://entertain.naver.com/now/read?oid=312&aid=0000290454

미국 빌보드가 구구단의 신곡 ‘초코코(Chococo)’ 뮤직비디오를 집중 조명했다.
미국 유력 음악 매체인 빌보드는 지난 8일(현지시각) 구구단의 첫 번째 싱글 앨범 ‘액트 쓰리 초코코 팩토리(Act.3 Chococo Factory)’ 타이틀곡 ‘초코코’ 뮤직비디오에 대해 “달콤한 꿈들로 채워져 있다”고 짚으며 영화 ‘찰리와 초콜릿 공장’ 윌리웡카에 영감을 받아 탄생한 작품임을 설명했다.
이어 “소녀들이 달콤한 간식들을 애타게 쳐다보는 장면으로 시작한다”며 멤버 미나가 막대기 끝에 매달린 도넛을 잡으려고 안간힘을 쓰는 장면에 대해 언급하며 점차 비현실적으로 변한다고 덧붙였다.
또 빌보드는 “귀여운 콘셉트와 기묘한 요소를 자연스럽게 혼합한 뮤직비디오를 연상시킨다”고 언급하며 국내 걸그룹들과 비교해 다른 색깔을 내면서도 좀 더 귀엽게 접근하고 있다고 분석했다.
이어 ‘초코코’ 음원에 대해서는 “일렉 기타의 훅이 가미된 일렉트로닉 팝 장르로 ‘초콜릿’이라는 단어의 반복적인 문구로 기억된다”고 평가했다.

Gugudan Serves Up Creepy Pop Confection in 'Willy Wonka'-Inspired 'Chococo' Video

https://www.billboard.com/articles/columns/k-town/8030246/gugudan-chococo-willy-wonka-music-video

Sweet dreams are made of gugudan’s latest music video for “Chococo” from their single album, Act.3 Chococo Factory -- the third in a series that retells famous stories.

“Chococo” is an upbeat electro-pop song built around an airy electric guitar hook. The track becomes catchy through the repetition built around the word “chocolate” -- which only emphasizes the ninesome’s obsession with the treat in the accompanying visual.

This time, Willy Wonka & the Chocolate Factory is the source of inspiration. The video starts off with the girls stare longingly at sweet treats that perpetually seem out of reach -- Mina even has a donut hanging in front of her on a rod.

The video progressively grows surreal as they transform into the treats they cr에이브이e. At one point, they’re dancing with Hershey’s kisses hats on their heads. Disembodied heads are slathered in chocolate goop, M&Ms project out of mouths and Sejeong goes Super Saiyan amid a backdrop of chocolate bars.

The music video is reminiscent of Red Velvet’s “Russian Roulette” in that it seamlessly blends a cute concept with horror elements -- which is a different fl에이브이or now that we’re seeing girl groups like Dreamcatcher take a more serious approach to horror. Meanwhile, Twice’s approach to the genre leans much more on the cute side -- the zombies in “Like Ooh-Aah” never felt threatening. But gugudan’s music video is genuinely unsettling in the way that the giant porcelain doll creeps on the girls -- not to mention that candy explodes out of their heads.

Sadly, member Soyee will be absent from gugudan’s promotions while she recovers from shoulder injuries. She announced in October that she’d be going on hiatus from the group.